In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience  27:28 - His simple framework to be a trusted domain expert 33:52 - How he thinks about company audience building on Twitter Key Links: Arvid’s Twitter ProfileThe Embedded Entrepreneur BookZero to Sold BookArvid’s Podcast Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.