Should You Create A New Category If You Are Not The Leader?
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Description
In this episode, we'll answer this question and when does it make sense to create a category.
1:47 - The story about category creation.
7:35 - When it started making sense to create a category of "Customer Lifetime Value".
9:03 - What efforts Omniconvert is making to create a category.
14:54 - Three things you should remember when creating a category.
20:43 - My thoughts on category creation.
Links
Connect with Juliana on LinkedIn (awesome account to follow)Check out OmniconvertCustomer lifetime value course
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