In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks like when this is over? 19:21 - Why didn't you go with a webinar series? 22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives? Key links Design Pickle & Bonjoro key story page Casey's LinkedInTry Bonjoro for free Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.