In this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search?  13:44 - How do you really stand out in a newsletter as a company?  16:04 - How to look for business metrics while growing organic traffic for conversion? 19:12 - How to see the ROI on trendy blog posts? 25:54 - How much does branding play a role in business & content? 29:30 - My lessons and mental models from the podcast. Key Links Alfred's websiteHow Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social MediaHow Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million VisitsAlfred's Twitter Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter  to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.