In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved? 16:06 - Who is his favorite growth marketer? 17:30 - What has he recently changed his mind about? 18:33 - What does he think about internal numbers and salary transparency? Links: Mick's LinkedIn Post on Net Negative ChurnHow to Achieve Net Negative Churn for SaaS (the article Mick Mentioned)Mick's LinkedIn ProfileCheck out Traffit Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.