In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and personas, how did you think about nailing it down? 17:48 - What were some acquisition strategies you focused on that gave a good ROI? 20:02 - How did you reach out cold to different enterprises? 22:09 - What is the framework that you learned from Airtable's PMF story? 24:46 - What were the early Aha and activation moments? 27:35 - How did you figure those moments out? 31:34 - Where some mistakes you made while achieving the PMF that others should not do? Links: Zoelle's LinkedIn Profile (do let her know that I sent you)Twitter thread on Airtable's story Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.