Tricia Mumby is a storyteller, entrepreneur and mentor to early-stage startups.  Tricia is honest and vulnerable as she shares tough lessons from co-founding Mabel’s Labels with three best friends in a basement to selling it to the largest label company in the world.   Tricia shares her take on celebrating failure, keeping your innovative spirit alive as your business grows, being shameless, and how she’s worked to overcome imposter syndrome.  Tricia shares first-hand experiences of entrepreneurs finally finding their tribes and how that’s propelled their businesses forward through viral marketing.  Tricia and Bob also explore the power of community in engaging with customers - and how to maintain that elusive human connection as you grow.   Takeaways Starting a business requires being shameless in pursuing opportunities.Big companies should create innovation departments and foster a culture that embraces risk-taking and celebrates failures.Mentors play a crucial role in providing guidance and support for entrepreneurs.Reflecting on past experiences and skills can help individuals realize their uniqueness and true potential. Creativity plays a significant role in business success, and finding inspiration from others can fuel innovation.Engaging with customers and building a loyal community can lead to long-term success.The human element is essential in both B2B and B2C interactions, and businesses should focus on connecting with individuals.Connect with Tricia Website LinkedIn Instagram X Thank you for listening today. Please take a moment to rate and subscribe to our podcast. Here is how you can connect with us at the Growth Mixtape podcast. Connect with Bob Mathers Website LinkedIn