Kasey Jones coaches business leaders on the transformative process of building a personal brand.  If you’re not sure what a personal brand is or why you need one, you’re not alone.  Kasey makes the case that by embracing your quirkiness, you’ll stand out and be known for the rockstar that you are. Kasey is a story-teller at heart.  She shares practical tips on being vulnerable without over-sharing and overcoming the fear of putting yourself out there.   Bob and Kasey explore the downside of following “experts” on LinkedIn and how you can find your voice while experimenting and building your digital confidence.   Finally, Kasey shares her love of Rick Rubin’s philosophy on finding your creativity and how it’s changed how she approaches her work. Takeaways Authenticity is key in serving your audience and connecting with the people you need to reach.Personal branding is essential for individuals and businesses to grow and connect with their audience.Finding the right business model for you is crucial to building a business that aligns with your strengths and passions.Best practices from “experts” are rarely right for you and your unique circumstances.Creating unique content and differentiating yourself is essential to standing out in a crowded market.Artistry and creativity should be at the core of personal branding, focusing on creating content that resonates with the creator and their audience.Connect with Kasey Website LinkedIn Instagram YouTube TikTok Resources: The Creative Act: A Way of Being, Rick Rubin Steal like an Artist, Austin Kleon Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered,  Austin Kleon Thank you for listening today. Please take a moment to rate and subscribe to our podcast. Here is how you can connect with us at the Growth Mixtape podcast. Connect with Bob Mathers Website LinkedIn