In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.   ⏰ Timestamps: 00:00:00 Introduction and guest background 00:02:12 Manbir's transition from music to marketing 00:07:21 Building the foundation of DTC customer acquisition 00:14:15 Navigating channel expansion and market complexities 00:22:17 Adapting strategies in dynamic market conditions 00:30:28 Diversifying acquisition beyond Facebook and Google 00:45:56 The impact of authenticity and company culture on marketing 00:51:26 Manbir's perspective on growth "non-hacks" 00:53:03 Conclusion and appreciations   🔗 Links to check out Learn more about Whisker: www.whisker.com More episodes of Growth Talks: https://bit.ly/3xXGJJc   🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1000+ companies hit their growth goals.  ‣ Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/ ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco