In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier.   ⏰ Timestamps: 00:00:00 - Introducing Doug Hoggatt, VP Marketing of Elfster 00:01:42 - Doug's Background in Growth Marketing the last 25 years 00:03:53 - Exploring Alternatives to Online Channels 00:06:00 - Limitations of Remarketing and Lookalike Modeling 00:09:00 - Rise of Influencers in Marketing 00:14:09 - Timing and Strategic Approach to Channel Diversification 00:19:58 - Startup Mistakes in Marketing Spend 00:27:32 - A/B Testing with Doug: Insights on Personal Preferences 00:36:26 - Value of Direct Mail in Modern Marketing 00:40:15 - The Myth of Growth Hacking 00:42:57 - Closing Remarks and Acknowledgments   🔗 Mentioned in this episode Elfster: www.elfster.com LiftLab: https://www.liftlab.com/ More episodes of Growth Talks: https://bit.ly/3xXGJJc   🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1000+ companies hit their growth goals.  Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our Youtube channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/ ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco