In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimizing channel performance, identifying diminishing returns, and diversifying spend—and explores when and how you should use sophisticated measurement frameworks like media mix modeling (MMM).    🗝️Key Takeaways: Brand marketing involves a holistic approach to shaping the brand's presence and identity. Brand advertising is a tactical application of paid media to communicate the brand to targeted audiences. Successful growth strategies must integrate quantitative analysis and compelling brand narratives. Using spend curves and adjusting for seasonality in channel performance can help identify when channels hit diminishing returns. Employing sophisticated measurement frameworks like media mix modeling (MMM) and match market testing is key in accurately assessing the impact of marketing efforts. You can’t just follow a playbook. Instead, apply frameworks to dIfferent companies and stages to develop customized growth strategies.  Onboarding and activation serve a critical role in improving LTV and reducing churn.   ⏰ Timestamps 00:00 - Introduction: Krystina Rubino introduces Patrick Moran 01:30 - Defining growth marketing vs brand marketing vs brand advertising 06:14 - Role of brand advertising in creating demand 13:04 - Measurement approaches for multimedia campaigns 18:10 - How to know when you need to diversify your channels 23:00 - A/B Test: short form vs long form, coffee vs tea, board games vs video games 27:00 - When companies should invest in brand building 36:41 - Why Patrick focuses on consumer vs B2B 39:46 - Patrick’s growth non-hack and conclusion   #GrowthMarketing #BrandStrategy #Storytelling #DataDrivenMarketing #PerformanceMarketing #DemandGeneration #MeasurementFrameworks  #MarketingInsights.   🔗 Mentioned in this episode Robinhood: www.robinhood.com Netflix: www.netflix.com Spotify: www.spotify.com Yik Yak: www.yikyak.com Reforge: www.reforge.com Spring Health: www.springhealth.com Duolingo: www.duolingo.com Ipsy: www.ipsy.com Notion: www.notion.co HubSpot: www.hubspot.com Wayfair: www.wayfair.com   👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc   🤝Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped 1,000+ companies hit their growth goals.  Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our Youtube channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/ ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco