Welcome to Growthmates with Kate Syuma — Growth advisor, previously Head of Growth Design at Miro. I’m building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom, and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms.  Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). — In this episode, I chat with Jochem Van Der Veer, co-founder and CEO of TheyDo, about his journey from UX design to leading a successful B2B SaaS company. We dive into the triple diamond framework, customer obsession, and key strategies for scaling a product. By the end, you’ll gain actionable insights on how to align business goals with customer outcomes and effectively grow your company. By the end of this episode, you'll learn about the triple diamond framework for design thinking, the importance of customer obsession, and practical strategies for scaling a B2B SaaS company 💪 — Brought to you by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template to uncover meaningful improvements with an example of Dropbox Onboarding inside: appcues.com/growthmates — Self-Serve Onboarding course is coming back! Get 100€ off 🎁 We open enrollment for the new cohort of the Self-Serve User Onboarding course. As an early-bird gift, we give all subscribers a discount of 100$ with a promocode “growthmates”. Reserve your spot now and join me on live sessions starting from September 16, 2024 (the cohort is limited to 20 participants): https://maven.com/growth-course/self-serve-onboarding Key highlights from this episode 👇 1: Triple Diamond Framework: Learn how to apply the triple diamond approach to design thinking, from problem discovery to solution delivery, and how it can be used to design not just products, but entire organizations. 2: Customer Obsession: Discover the importance of aligning your business with customer journeys and how customer obsession can drive significant impact and transformation in your organization. 3: Opportunity Prioritization: Understand how to identify and prioritize opportunities within customer journeys to maximize business impact and improve customer experiences. 4: Enterprise Growth Strategies: Gain insights into scaling a B2B SaaS company, from targeting enterprise clients early on to leveraging product-led growth strategies that drive long-term success. Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!). — Follow Growthmates updates on: * NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast * LinkedIn: https://www.linkedin.com/company/growthmates-podcast/ * X (Twitter): https://twitter.com/kate_syuma * Instagram: https://www.instagram.com/growthmates_/ Where to find Kate Syuma, Growth Advisor (ex-Miro): * LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/ * Newsletter: katesyuma.substack.com Where to find our guest — Jochem: * LinkedIn: https://www.linkedin.com/in/jochemvanderveer/ * TheyDo: https://www.theydo.com/ — What we’ve covered in this episode: [00:00] Introduction [00:39] From UX Design to CEO: Jochem’s Career Journey [01:45] The Transition from Design to Founding TheyDo [03:28] Building a Customer-Obsessed Organization [07:15] The Triple Diamond Framework Explained [12:02] Prioritizing Opportunities in Customer Journeys [18:34] Strategies for Scaling a B2B SaaS Company [26:11] Overcoming Challenges in Enterprise