腦裡有支bug:升高投入/承諾續擴(escalation of commitment)以緩解認知失調(cognitive dissonance)引發的不舒適。就是這支bug,我們成爲詐欺犯的囊中物、吵架多年的情侶步入禮堂再續孽緣、加碼攤平賠錢的股票、協和號客機成爲失敗的管理教案。箴言書 Pride goes before destruction. 放下自尊,認輸才會贏。
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Published 10/09/24