Join us on for an insightful episode of the Guaranteed Irish Business Podcast with Graham Stafford, CEO of Affirm Health (Proceive). Graham discusses their remarkable 40% growth in Ireland in 2023, successful expansion into international markets, and the launch of Proceive's 12th product, Every Mum, in March 2023. Gain valuable insights into the vitamin and supplement industry, exploring the nuances of product quality and the importance of choosing supplements wisely. Learn why not all vitamins are created equally in this engaging discussion. Tune in for a deep dive into the world of health and wellness with an industry leader.