Our guest on this episode of the Guaranteed Irish Stories podcast is Dean Rock, the 8-time All Ireland winner who is now the National Sales Manager for Procure.ie - the largest utility broker in the company with over 6000 commercial customers. He tells Bríd about how he has applied the same thirst for incremental improvement that he saw with the Dubs to his business career. He sees the GAA skillset being an ideal basis for success in business. And it’s a key part of Procure’s recruitment strategy as Dean is joined in the company by Cork hurling legend Seán Óg O’hAilpín and Noel Sheehy from Tipperary.  On the Guaranteed Irish Stories podcast we speak to trailblazers from the Guaranteed Irish business community about how their businesses stay competitive in a global marketplace, what it stands for, its contribution to the local community and its support for Irish jobs.