John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Cassie (5:38) Cassie's social media strategy (9:43) Breaking down the content cycle (16:53) Why Cassie's content works well (21:45) How to build a content strategy for a gym (28:26) Getting coaches to create content (30:06) Selling through Instagram and marketing strategies (36:55) What's next for Cassie and her gym? (50:00) Cassie's final advice for gym owners (52:02) Managing a healthy work-life balance (58:44) Where to go if you want to find Cassie