In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mike (3:47) What is Stoked Athletics? (14:19) Sales strategies (17:02) Branding in the fitness industry (20:06) Getting leads through gym events (24:46) Finding sponsors for events (28:59) Marketing strategies and challenges for gyms (38:58) Other marketing goods (46:19) Planning a yearly defining thing (51:48) Training pro wrestlers (56:29) Balancing work and personal life (58:17) Event ideas for older demographics (1:08:47) Where to go if you want to find Mike