In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Emily (4:41) Framework for handling objections (7:36) Common objections in gyms (8:58) Example 1: I need more time (13:07) Handling indecision in sales conversations (20:11) Example 2: It's too expensive (24:14) Empathy and confidence in sales conversations (30:39) Example 3: I need to talk with my partner (35:18) Final advice for gym owners (37:34) Where to go if you want to find Emily