In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing James Pratt (2:35) What is Pratt Personal Training? (5:06) Growing to 650 members (7:24) Running a gym with a partner (11:10) Marketing strategies (19:18) Customizing programs (21:56) What's next for Pratt Personal Training? (24:02) Hiring and retaining staff (27:53) Why scale the business? (33:05) Where to go if you want to find James