In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Pete (7:12) Pete's background in the industry (15:33) What is Cressey Sports Performance? (20:22) Breaking down the business (28:18) Entrepreneurship, business partnership, and work-life balance (39:15) Challenges in marketing a sports performance gym (46:31) Positioning and niching down (55:20) The quick & dirty positioning exercise (1:09:45) Advice for gym owners (1:13:36) Where to go if you want to find Pete