Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Brandon (2:07) What is MADabolic? (6:50) Branding and marketing for a fitness franchise (14:01) Handling negative Google reviews (16:23) Targeting a specific client avatar (25:25) Designing a functional fitness space (29:34) Pricing strategy (35:37) Finding the right franchisee (41:56) Next steps for MADabolic (49:06) Interesting fitness concepts (57:28) Where to go if you want to find Brandon