Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients. 👉 Grab your FREE copy here: www.gymmarketingsecretsbook.com P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Mark (1:27) The little book of gym marketing secrets (5:00) How to fix your gym website (11:27) Positioning, headlines, and language (22:51) Run a successful gym with Kilo (visit https://usekilo.com/) (23:24) Front-end offers (33:49) Selling the benefits of your product (37:20) Gym branding (39:21) Lead generation strategies (48:58) Using sell by chat (54:15) Lead follow-up strategies (58:10) What do the top gym owners do? (1:00:56) How to get Mark's book