Episode 20: This week, Rupy discusses losing his first employee, feature fallacy within apps and how he plans to maximise the value given through the Doctors Kitchen app with the aim of 10x value to customers. Jay describes how he deals with business break ups as well as giving four tips on how to set and achieve your goals for 2023. Amit gives a brilliant breakdown of the podcast and highlights the importance of realistic goal setting and the concept of leverage. Audio Timecodes 00:00 Intro 00:43 Rupy’s week battling fires 02:18 Business breakups 09:21 It’s an interesting time in business 13:38 How to give 10x value to customers 18:20 Setting goals for 2023 28:42 Jay’s 4 tips for effectively setting goals as a founder 30:47 Realistic goal setting and the concept of leverage with Amit Links: Books: The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Dr Tara Swart: The Source: Open Your Mind, Change Your Life Web: Naval Ravikant: Find a position of leverage Tony Robbins Youtube: All-In Podcast with Chamath Palihapitiya, Jason Calacanis, David Sacks & David  Friedberg Dr. Joe Dispenza - How to Find the frequency of Unlimited Abundance Alex Hormozi Previous guests include:  Reece Chowdhry, Poppy Jamie, Eileen Burbidge and Nick Telson Download Jay's free E-book: 5 Crucial Lessons From Building Startups Worth $500m Follow Jay: Twitter Follow Rupy: Twitter This podcast was produced by Fascinate Productions