In this episode of On the Homefront with Jeff Dudan, Jeff explores Social Media Secrets: Grow Millions and Land Brand Deals with Sophie "Lightning" Jamison, Nerf’s Chief TikTok Officer and social media sensation. Sophie shares her journey from creating viral TikTok content to leading successful brand partnerships, offering key insights on leveraging trends and building a powerful online presence. Tune in to learn how you can boost your social media strategy and grow your following! Don’t forget to like, comment, and subscribe for more insider tips on social media growth and marketing success! In this fascinating episode you will find: 00:00:00 – Intro to Sophie Jamison 00:01:30 – Sophie's TikTok Journey 00:04:00 – Posting Consistently for Growth 00:07:15 – Becoming Nerf’s TikTok Officer 00:09:45 – Importance of Authenticity 00:12:30 – TikTok Algorithm Explained 00:16:45 – Creative Strategies for Engagement 00:21:30 – Working with Brands 00:24:15 – Integrating Products into Content 00:29:00 – TikTok Tips for Businesses 00:33:30 – Creating Relatable Content 00:37:45 – Engaging with Your Audience 00:42:00 – Social Media Growth Metrics 00:45:30 – Lightning Media Creative Agency 00:46:15 – Final Thoughts on Authenticity 🌎Visit us on LinkedIn: https://www.linkedin.com/showcase/on-the-homefront-podcast/about/ 💻Join and be a part of On The Homefront: https://linktr.ee/homefrontpodcast Connect with Jeff Dudan: https://www.linkedin.com/in/jeffdudan/ Start your own business: https://homefrontbrands.com/ Sophie Lightning Jamison's TIKTOK: https://www.tiktok.com/@sophie.lightning?lang=en Sophie Lightning Jamison's Insta: https://www.instagram.com/sophie.lightning/?hl=en Sophie Lightning's Youtube Channel: https://www.youtube.com/channel/UCsdGODeRmqpfy0EYaoDjPAg #NerfTikTokOfficer #BuildFollowers #ContentCreationTips #TikTokGrowth #ViralContent #InfluencerMarketing #BrandDeals #DigitalMarketing #TikTokStrategy #GrowOnTikTok #SophieJamison #TikTokForBusiness #ContentMarketing #SocialMediaGrowth