This episode focuses on the art and science of measuring public opinion. We discuss the challenges pollsters face when trying to predict how public opinion may change over time, review both the innovative and time-tested methods of polling and discover which recent polls have revealed the most surprising data.  Our guests are Kristen Soltis Anderson, pollster, speaker, commentator, author and co-founder of Echelon Insights, an opinion research and analytics firm; and Cliff Young, President of US Public Affairs at Ipsos, Adjunct Lecturer at Johns Hopkins University and a frequent writer, analyst, and commentator on elections, electoral polling, and public opinion.