It’s one thing to create value — another to get credit for it. As CMOs fight for budget and influence, their success requires a multifaceted approach that reaches beyond numbers. Today, we discuss four keys to win over C-suite skeptics and solidify credit for all your valuable work.

In the competitive arena of digital commerce, marketers are looking for any edge to deliver on growth. In this #Hashtags episode, we talk about how a data-driven view into what top-performing brands are doing differently can help CMOs set a winning, differentiated digital commerce strategy for 2025.

How much do elections directly impact things that CCOs and CMOs care about, and to what extent? On today’s #Hashtags, we look at how successfully navigating the 2024 election season starts with an accurate assessment of what consumers are experiencing in this consequential presidential cycle.