Introducing Ep 040: Second-Generation Insights on Family Business from (UN)Conventional Wealth. Follow the show: (UN)Conventional Wealth Have you ever wondered how the discipline from competitive sports can transform a family business? Discover how athletic principles shape business success in this episode! In this episode, we sit down with Rustin Yasavolian, the second-generation CEO of Messina Diamonds in Atlanta. Rustin shares how his background in competitive soccer and bodybuilding has influenced his approach to running a successful family-owned jewelry business. He highlights the importance of balancing tradition with innovation, effective client communication, and continuous improvement. Rustin's journey from the sports field to the business world provides valuable insights into the transferable skills that contribute to entrepreneurial success. Key Takeaways: ⚽ Sports Skills in Business: The discipline, teamwork, and competitiveness developed in sports are directly applicable to running a business.💡 Balancing Tradition and Innovation: Successfully integrating new ideas with established practices is crucial for long-term success in family businesses.📞 Effective Client Communication: Proactive communication throughout the custom design process ensures client satisfaction and prevents misunderstandings.🔄 Continuous Improvement: The mindset of constant refinement and creativity in bodybuilding parallels the approach needed for business growth.💼 Reinvesting for Growth: Investing profits back into the business, focusing on technology, marketing, and hiring, yields substantial returns. Quote from Rustin: "I would rather make less money on the front end but produce something great for you because that turns into free advertisement for me." How to Reach Rustin: https://www.linkedin.com/in/rustin-yasavolian-06ba78bb Be sure to subscribe to Dan Nicholson's newsletter: https://www.unconventionalwealth.cash/newsletter-directory DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to [email protected].