In this episode, Rachel interviews Joanna Lindenbaum of the Applied Depth Institute about overcoming resistance in your business and with your clients. Joanna shares her insights on the archetypes she has developed through years of coaching and personal experience.    She explains that resistance often arises when fear is present, causing individuals to fall into different behavior patterns. Some common archetypes she’s identified are the victim, judge, flake, needy, spiritual, and jokester.   Joanna discusses the importance of normalizing fear as a natural part of growth and change. Rather than trying to eliminate or suppress fear, she encourages listeners to build a friendship with fear to understand and manage it effectively. By creating awareness around these archetypes and helping clients recognize their own patterns of resistance, business owners can support clients in navigating through their fears to achieve their goals.   Connect with Joanna: Email: [email protected] Website: https://applieddepthinstitute.com/ Instagram: https://www.instagram.com/joanna.lindenbaum/ Facebook: https://www.facebook.com/womenhealingtheworldwithjoannalindenbaum Pages: https://pages.applieddepthinstitute.com/shadow In my Clean Eating Hacks list-builder & marketing kit, you have everything you need to build an email list of raving fans and potential clients. 5 Clean Eating Hacks Guide: Build your list with a lead magnet that everyone will want! ($200 Value) 3 Cover Images w/ Canva Template: Easily brand and swap the cover in no time at all! ($100 Value) Opt-in Page: Get new subscribers with high-converting opt-in page copy. ($150 Value) Thank You Page: Deliver your guide with a clear direction on what to do next. ($75 Value) 3 Follow-Up Emails: Nurture your subscribers and build the trust you need to turn them into clients. ($300 Value) If you’ve been keeping track, that’s a total value of $825! But I’m giving it to you for free! When you sign up, you’ll also get a ton of support from me. I’ve created video guides to walk you through every step.