On today's podcast, we're trying something new for the first time - a live coaching session. Listen as I talk to Dr. Haywan Chiu about what he should measure in his business to help determine its impact. Dr. Chiu had a unique idea during the pandemic to record his and his partner's surgeries and add voice overs and descriptions for specific parts of the surgeries. In doing so, he has assembled a comprehensive video library where they give insight into each procedural step they do. These in-depth videos have turned into a subscription business that has grown since its inception. However, he's wondering what he needs to be monitoring to know if what he's doing is effective. What is the impact of these videos? Where should he be spending his time/resources moving forward with his business to have the maximum impact?  Listen in as I spend this episode talking through his goals and discussing different ways to measure his impact. We discuss a couple different methods of measuring his impact such as an equivalency study, using a proxy variable and conducting surveys, and the pros and cons of each.     Dr. Haywan Chiu, DPM FACFAS is a board-certified podiatric specialist for foot surgery and reconstructive rearfoot/ankle surgery at Albuquerque Associated Podiatrists in Albuquerque, New Mexico. He specializes in diabetic limb salvage. Dr. Chiu's medical education has taken him from coast to coast in the United States. He completed his Bachelor of Science at the University of California, Santa Cruz, in 2007, before moving east for medical school, graduating from the Temple University School of Podiatric Medicine in Philadelphia, Pennsylvania, in 2013. His residency took him back to the west coast and the Department of Veterans Affairs (DVA) Palo Alto Podiatry Residency Program and Stanford University.  Before joining private practice, Dr. Chiu was an assistant clinical professor at the University of New Mexico in the Orthopaedics and Rehabilitation department. It was during his early years of practice that he found his specialty area: diabetic limb salvage. Dr. Chiu works with countless patients with diabetes who come to him with severe infections in their legs. The conventional approach is to amputate the leg to get rid of the disease, but Dr. Chiu has found that many patients are willing to try alternative approaches to save their foot.