"Make friends with Google" In today's episode, we're going to take a broader view of how Google Analytics can be an incredibly powerful tool for understanding the performance of your content and marketing efforts on your websites. By connecting Google Analytics to your website, you can gain insights into how users are interacting with your content, where they are coming from, what pages they are spending the most time on, and much more. Colin Clapp talks about how optimization isn't a one-and-done and isn't something you can just set and then forget, but something you need to continually engage with. Find out how you can get the results you want without getting overwhelmed in the process, including knowing what your goals are and paying attention to the bigger picture. Colin Clapp is the Co-Founder of Online Marketing Done For You, an online marketing solutions catering to people who are too busy to market online. His purpose in life is to inspire "Significance through a philosophy of Give. Take. Invest. Enjoy." and help other people reach their potential by staying accountable to their dreams. He likes to spend his time with his wife, who he considers his first accountability partner, and his two children.