“I always knew that I wanted to start my own business at some point in time and I worked in corporate finance for about 10 years. In my eighth or ninth year, I was already itching to get out to try something on my own.”  --- Edmund Tan   In this podcast episode, Edmund shares behind the scenes of Inside Scoop and how he started the company with his wife, Shiew Li. He speaks about challenges faced during MCO and they coped with the pandemic. He talks about the process of introducing a new ice cream flavor. Lastly, he gives advice to people from corporate backgrounds that are interested to be an entrepreneur.   To check out Inside Scoop as mentioned in the podcast, here are the links:  https://insidescoop.com.my/ https://www.instagram.com/myinsidescoop/   Edmund Tan and his wife, Shiew Li are founders of Inside Scoop, the local artisanal ice cream brand. Edmund and Shiew Li were both working in the corporate world, Edmund was an investment banker while Shiew Li was an actuary. They noticed a gap in the market and decided to turn their passion for food into a business idea in 2013, which is now known as Inside Scoop. Inside Scoop is well-known for their ice creams that incorporate distinctly Malaysian flavors such as cempedak, durian, and teh tarik. Their other popular offerings are buttermilk waffles and cakes. In this episode of our podcast, we have invited Edmund to learn more about the brand.    If you enjoy the podcast, do leave us feedback on Apple Podcasts/ iTunes! It will help us understand our listeners better and help convince high profile guests to join us on the show.   Follow our host, Derek Toh: Instagram: instagram.com/derektohc Linkedin: linkedin.com/in/derektohFollow Hello Mentor!: http://wobbjobs.com/hellomentor