In this episode, we sit down with Nicole Osmer, Founder and President of Health+Commerce, a leading PR and marketing agency for innovators in medtech, biotech, and digital health. Nicole shares her entrepreneurial journey of starting Health+Commerce in 2017 and growing it to over 30 employees before being acquired by Supreme Group, a healthcare commercialization platform backed by private equity. We discuss the unique challenges of building an agency in the highly technical healthcare space, attracting top industry talent, and the keys to successful growth like delegation. Nicole provides insights into managing the work-life balance as a mom of five while scaling her business. The conversation also dives into Nicole's experience with the private equity acquisition process and her new role as President at Health+Commerce under Supreme Group's ownership. She offers learnings for entrepreneurs considering private equity and how to navigate that transition successfully. This episode explores: Founding and scaling Health+Commerce in the medtech/biotech PR space Growth opportunities from the Supreme Group acquisition Nicole's transition from an individual contributor to a successful leader Empowering women through community networks Advice on balancing family responsibilities with career growth hersuccesspod.com About Nicole Nicole Osmer is a seasoned healthcare communications professional and the Founder and President of Health+Commerce, a boutique public relations and digital marketing agency that serves the healthcare sector. She balances her role with being a mom of five. Nicole began her career in communications, holding key roles in various companies such as Responsys, Guidant, and Abbott. At Abbott, she was part of the integration team that positioned Abbott Vascular as a leader in vascular care. In 2007, Nicole launched her consultancy, Nicole Osmer Healthcare Communications, which provided strategic communications services to medtech clients, including prominent names like Abbott, CardioKinetix, and Shockwave Medical. In 2011, Nicole co-founded MedtechWomen, a nonprofit dedicated to highlighting and advancing women leaders in the medtech industry. Nicole's efforts in public relations were recognized when she received a Public Relations Excellence Award in 2015. With a rich career spanning over two decades, Nicole has a proven track record of elevating the profiles of innovative medtech companies and healthcare organizations. About Engtal HerSuccess is brought to you by Engtal. Engtal is a US-based staffing agency specializing in engineering and technology, with a commitment to diversity, equity, and inclusion. Part of our mission is to balance the diversity scales in our industry. We are so tied to this mission that we donate a thousand dollars from every underrepresented placement made to our nonprofit, Diversify the Future. We then use that money to fund scholarships for underrepresented groups to help them obtain a STEM degree. If you are an engineer or a tech professional looking for a new position, or you are hiring talent in this space and want a recruitment partner, please get in touch. engtal.com | LinkedIn | Instagram | Youtube diversifythefuture.com | LinkedIn | Instagram