Are you running a high ticket signature coaching program or consulting package? Giving a free challenge or live webinars is one of the ways to sell to your potential clients. In this episode, you will discover how Dan Lok is giving free challenges or live webinars to sell his high ticket coaching program. Listen and see how you can implement his ways in your own coaching business.  Timestamps: [0:40] What is the Theory Of Consumption and why does it matter to your free challenge or live webinar? [1:51] Here’s an example of Theory Of Consumption that you can implement in your high ticket coaching program. [2:25] How should you dictate the price of your signature coaching program? [2:40] Do you want to experience Dan Lok’s process and learn how you can implement his ways into your own coaching program?