Starting a podcast or writing a book are still 2 of the most popular ways to attract clients or build authority. Still, many experts are unsure whether they should start a podcast or write a book (or both). In this episode, I'll cover this in-depth and remove all confusion once and for all (it's not going to be what you might expect). Listen to today's episode to clear this up once and for all. Timestamps: [0:40] Why running a podcast is a long game and why it may not work for you [1:22] What Dan Lok learned about his listeners based on his experience running a podcast. [1:30] What does research show about people who listens to podcasts? [1:41] What can writing a book contribute to you as a coach? [2:04] What are the disadvantages of writing a book? [2:24] What tool Dan Lok recommends to quickly grow your business into a global brand. [3:30] What type of content does dominate the industry? [3:39] How Dan Lok repurposes his contents to spread to different platforms and why you should do it too. [3:57] What Dan Lok recommends to coaches or consultants who are getting started to build their audiences.