Many people ask me whether it's ok to offer a high ticket program and a lower ticket program at the same event. I'll break down what I believe is the best way to do this and I'll share how many of my clients and I structure the events that enable us to generate $1M, $2M, up to $5M from a 3 to 5-day event. Listen to this episode to discover how you can significantly boost your sales from your event. Timestamps: [0:27] Do you want to turn your expertise, passion, and experience into an online income stream? Try the platform Dan Lok is using and receive thousands of dollars worth of bonuses. [1:35] Should you down-sell in your event after giving a high ticket offer?  [1:44] Want to see an example of how Dan Lok structures his down-sell in his events? Listen here. [2:35] What you could do at the beginning of your event and why it works. [3:28] What Dan Lok does when only a few percent of attendees bought his high ticket offer.