What are the most important numbers to measure running a high ticket coaching or consulting business? Aside from what you observe, data and statistics tell you more stories about how your business is doing. You may see clients are coming and feel your business is growing. However, it is also possible that numbers tell an exact opposite. How do you know if your business is really doing good? Find out in this episode. Timestamps: [0:40] Do you want to turn your expertise, passion, and experience into an online income stream? Try the platform Dan Lok is using and receive thousands of dollars worth of bonuses. [1:47] What is the reason why Dan Lok has been able to generate more than a hundred million dollars in the last few years? [2:12] What is CAC and why understanding this number is critical in growing your high ticket coaching business? [3:04] What lifetime value of a customer is and how do you get to that number. [3:41] What is Return On Ad Spent? [4:01] Why are these 3 numbers so crucial in your business.