What were the first 18 months like for you when you started your business? How did you know which area to specialise in? Which courses did you decide to create?   How did you decide to market yourself? Via which channels and who was your ideal buyer? These are some of the many questions you might ask yourself when you become a self-employed consultant, trainer, coach.   And this week’s guest Martin John spent years in procurement before deciding to become a freelance trainer and figure out some of the answers to questions like these.   Martin is based in the UK and delivers training in topics like negotiation. He is a LinkedIn Learning Instructor and is in the process of qualifying as a Cialdini Certified Coach [LINK].   ****   Takeaways:   How Martin became a LinkedIn Learning Instructor What made Martin decide to go freelance and work for himself Which things you can do to get clients to buy from you How he decides which clients to work with What have been some of the highs and lows working freelance Where Martin expects to be in 18 months with his business     Resources:   Martin Johns’s website https://www.martinjohn-training.com/ Cialdini Certified Coach: https://www.influenceatwork.com/upcoming/ Martin John on LinkedIn: https://www.linkedin.com/in/martin-john-0a53262/