My top three marketing assets are my book, my podcast and my keynotes, which always get me some kind of lead on stage. The next three would be my LinkedIn profile, my videos and my newsletter. Anything which raises the profile of your brand and contribute to that brand awareness and profitability is a marketing asset. So which marketing assets do you have right now? Which marketing assets do you need to create and how will you measure their effectiveness? In this weeks episode I’m going to give you some ideas for marketing assets that you need to be able to market yourself successfully and grow your client base. Let’s dive in!