How often do we focus on what we're selling rather than what our clients truly need? It's easy to get fixated on our products or services, but what can be gained from a more client-centric approach? 🤔 Join me on this week's episode of the Training Business podcast as I chat with Ivonne Kinser, a seasoned CEO and advisor, whose insights are bound to reshape your perspective on business strategy. Ivonne is the Founder/CEO at Vantage Innovation Lab, a best-selling author, and a respected keynote speaker with a passion for helping organizations thrive. 🌟 Her journey is marked by a commitment to understanding client needs and crafting tailored solutions, making her a sought-after thought leader in her field. 👩‍💼   Tune in and you'll discover the following, PLUS MUCH MORE: The Importance of Client-Centricity The value of authenticity in standing out in a crowded market How to leverage your personal strengths and values to carve a distinct identity to elevate your brand.   Whether you're an aspiring entrepreneur, or simply curious about the dynamics of client relationships, this episode will inspire and enlighten. 🌟 Tune in to the full episode today to uncover strategies for success. Learn how to navigate the complexities of business, and unlock the potential of authenticity in driving growth.