Imagine transforming your business's reach and impact overnight with just your smartphone: Find out how to captivate, educate, and inspire your audience with a training video and elevate your training or coaching brand. This week on the Training Business podcast we're thrilled to be speaking to Rob Glass, a BBC-trained Presenter/Producer/Video Journalist with over 20 years of experience. Rob is a masterclass facilitator for The Guardian newspaper, Lead Trainer at Make Great Video, owner of Coracle Films Ltd, and a respected LinkedIn Learning instructor. He has conducted courses globally and worked with renowned organisations like BMW, Deloitte, and Siemens. Rob's insights into creating compelling content using just a smartphone are invaluable for anyone striving to make a significant impact without the need for extensive production teams.   Tune in and you'll discover: Techniques to grab and retain viewer attention within the first few seconds of your training video Strategies to align your video content with your audience's needs to ensure your videos facilitate real change or action Practical tips on lighting, sound, and framing to enhance the visual and auditory appeal of your training video, regardless of budget constraints   For anyone invested in leveraging video to enhance their training, facilitation, or coaching brand, this episode is not to be missed. Rob's expertise and practical tips will help you to effectively communicate your message and connect with your audience on a deeper level. Tune in today to discover how you can transform your business with engaging and well-crafted video content.