Today, we have Tom Moon on the show. Tom is the History and Culture Coordinator for In-N-Out and is known as In-N-Out Burger’s official historian. If you grew up in California like me, you likely have childhood memories of this California icon. This was such a fun conversation where we covered everything from the history, the birth of the secret menu, to employee development, the consistency of culture and branding and much more. Tom is such an amazing resource. Please enjoy our conversation.