Yung LB, Joeski and Rozay are three of the founders of Runtz, one of the most popular cannabis brands in history. Their story starts before legalization, when powerful strains like purple, kush, and champagne were still exotic and hard to find. They met through their mutual passions for music and cannabis culture and started touring as the Cookie Boyz, mentored by artists like Berner and The Jacka. Once they met the growers who created the strain that would become Runtz, they innovated new ways to promote, market, and brand a strain that had never been done before. Years later, Runtz is still a premier cannabis strain and has opened up multiple opportunities for entrepreneurship. -- Sponsored by Stem Social https://stemsocial.io https://instagram.com/stem.social Also sponsored by Lost Soul Courier Collective - call or text (415) 275-1922 for free Narcan delivery in San Francisco https://lostsoulcouriercollective.org For more info contact @traceyh415 -- For promo opportunities on the podcast, e-mail: [email protected] -- Produced by DEO @deo415, videography by @mvp_kingced -- Hat by So Fresh Clothing: https://sofreshclothing.com Hoodie by Rebel 8: https://rebel8.com --- History of the Bay Spotify Playlist: https://open.spotify.com/playlist/3ZUM4rCv6xfNbvB4r8TVWU?si=9218659b5f4b43aa Online Store: https://dregsone.myshopify.com Follow Dregs One: Spotify: https://open.spotify.com/artist/1UNuCcJlRb8ImMc5haZHXF?si=poJT0BYUS-qCfpEzAX7mlA Instagram: https://instagram.com/dregs_one TikTok: https://tiktok.com/@dregs_one Twitter: https://twitter.com/dregs_one Facebook: https://facebook.com/dregsone415 00:00 Introduction 04:00 Early strains in the Bay 13:11 Becoming entrepreneurs 28:14 Learning from Berner 33:07 GMO strains 35:41 Legalization 42:57 Creating the Runtz brand 54:25 Early success 01:01:07 Cookies lawsuit 01:07:16 How to build a successful brand 01:11:12 Current projects --- Support this podcast: https://podcasters.spotify.com/pod/show/historyofthebay/support