In this week’s mini episode of Hitting Pan, we gathered beauty’s best social media experts, including E.L.F. BEAUTY’s social media manager Chelsea Carey, KATE SOMERVILLE’s social media manager and content strategist Rachel Friedman, and IPSY’s own senior social media manager Marra Vargas, to get to the bottom of winning the social media game. With host Bethany Blair, they spill all the tea on securing a spot on the FYP, looking for inspiration, going viral, finding your niche, and of course, the infamous Alix Earle TikTok light. Hosted on Acast. See acast.com/privacy for more information.