Digital solutions are improving healthcare by streamlining processes to be as easy as credit card transactions, which leads to better efficiency and patient care. In this episode, Paul Markovich, CEO of Blue Shield of California, reveals a collaboration with Salesforce to digitize the prior authorization process, aiming to eliminate fax machines and make it as efficient as credit card transactions. Blue Shield’s nonprofit mission focuses on comprehensive digital health records and a complete system overhaul. Paul highlights the importance of starting from scratch to address cumbersome processes like prior authorization. Partnering with Salesforce for real-time data integration, Blue Shield's innovation journey emphasizes collaboration, learning from failures, and aligning with skilled partners. Tune in to learn how Blue Shield of California and Salesforce are using digital solutions to simplify healthcare processes and create a more efficient and patient-friendly system!