FOR TECHNICAL REASONS, AUDIO FOR LAST TWENTY MINUTES IS LESS THAN OPTIMAL. APOLOGIES - B Rabbi Elkanah Shmotkin is the executive director of JEM, which is responsible for creating tens of thousands of hours of video content of and about the Rebbe. All Lubavitchers have watched something made by JEM, and in many ways the "Rebbe video" has become a staple of the Lubavitch way of life. In this episode, we discuss how the idea originated, the limitations and possibilities in video, and where exactly the videos take us.