Rabbi Yossi Morozov grew up in Brooklyn and was on shlichus with his family for twelve years in Ulyanovsk, a city one thousand kilometers east of Moscow. After being forced to leave Russia, Yossi moved with his family to the Pomona area in New York and became a life insurance agent. In this conversation we discuss his choices to go on shlichus and then into business and the challenges these choices posed to his own Lubavitch identity.