In this episode, Jim takes a reflective look at the psychology behind beekeeping and explores why people are drawn to it, and what keeps them going over the years. From the initial fascination and cognitive preoccupation with bees to the eventual identity fusion where beekeeping becomes a core part of who we are, Jim delves into the mental and emotional journey that many beekeepers experience. He discusses the highs and lows of the craft, the risks of burnout, and the sense of identity that often forms over time. This episode offers a deep dive into the mindset of those who stick with beekeeping for the long haul. Listen today! ______________________ Thanks to Betterbee for sponsoring today's episode. Feeding your bees is a breeze with the Bee Smart Designs Ultimate Direct Feeder! By placing it on top of your uppermost box with a medium hive body around it, you can feed your bees directly while minimizing the risk of robbing. Plus, for a limited time, if you order a Bee Smart Designs Direct Feeder, you'll receive a free sample of HiveAlive and a coupon for future discounts with your new feeder! HiveAlive supplements, made from seaweed, thyme, and lemongrass, help your colonies thrive, boost honey production, reduce overwinter mortality, and improve bee gut health. Visit betterbee.com/feeder to get your new feeder and free HiveAlive sample today! ______________________ Honey Bee Obscura is brought to you by Growing Planet Media, LLC, the home of Beekeeping Today Podcast. Music: Heart & Soul by Gyom, All We Know by Midway Music; Christmas Avenue by Immersive Music; original guitar music by Jeffrey Ott Cartoons by: John Martin (Beezwax Comics) Copyright © 2024 by Growing Planet Media, LLC