In this episode, Ken is joined by Sam Bettinardi, son of the famous club designer Robert Bettinardi. In 1991, Robert changed the putter industry by crafting a putter from a solid block of steel. In 2012, Sam joined the company to lead the marketing and sales division and now has a key role in putter designs and player development alongside his father. Bettinardi Golf is one of the only father-son OEMs and continues to create putters that instill confidence and greatness on the greens and finds their ways into the hands of some of the game’s best golfers around the globe.