The tourism and hospitality industry constantly evolves with new technologies, trends, and customer demands. Hotels have had to adapt to compete with online travel agencies to attract future guests to book direct. As hotels experiment with retail-hospitality convergence, they are learning how to create unique customer experiences through new products and services that will grow revenues and keep guests returning. In this episode, Frank Trampert, Senior Vice President and Global Managing Director of Community Sales at Sabre Hospitality Solutions, and I explore the latest trends in the hotel and retail convergence and discuss how it changes the guest experience and the whole proposition of accommodation-centric operations. We discuss the opportunities for owners and managers who want to leverage retail convergence and the opportunities this emerging evolution provides. We discuss: The ongoing challenges and opportunities hoteliers are facing? Attribute-based selling and why we now need to move away from the ABS model in the futureLeveraging lessons from retail to deliver future benefits to hotels through technologyEarly hotel adoption and the results they are seeingThe benefits from the convergence of retail and hospitality for operations, guests, and shareholders About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving various travel companies, including airlines, hoteliers, travel agencies and other suppliers. The Company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260 Billion of global travel spending annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries worldwide. For more information visit www.sabre.com.