Alexander Novicov is a brand storyteller, a speaker, and the author of a Seth Godin endorsed book called ‘Not Another Pair of Shoes’. Living in London but having grown up in Cyprus, he tells us a little about his own personal journey but more importantly the power of marketing and telling your brand’s story. We discuss some common mistakes, interesting examples and how best to go about it. A really inspiring and informative episode that you will definitely gain from and must afterwards read h...